#B2B Geschäft abspielt. sieht Deutschland als Innovationsführer und die meisten Kommentare stimmen dem zu. Kann ich mir, was E-Business betrifft, kaum vorstellen… In Hinblick auf Technologien in ingenieurgetriebene Industrien (regenerative Energien, Optik, Laser, natürlich auch Autos, Maschinen, Anlagenbau und Waffen) ist die Argumentation aber nachvollziehbar. Das sieht man als Konsument nur häufig nicht, weil das meiste sich im
Typically we think about „focus, focus, focus“ when it comes to the creation of value propositions (following #leanstartup and #designthinking ). We develop personas, speak to our potential customer base etc. But now a new startup takes the exact opposite approach: Can a value proposition become even more generic?
It already created quite a lot of attention in the TwitterSphere and Reddit County. Every tech news page is eager to write a report about it. As a result, you’d be No. 15.000 on the waiting list, if you’d try it right now.
endlich auch deutschsprachige Hochschulen auf den Geschmack: das ist ja schon ein paar Jahre dabei, (Graz) ist seit dem letztem Jahr unterwegs. Nun auch die FH Lübeck mit mooin. Sieht so also die Reaktion der deutschen Hochschullandschaft aus? Entweder wir verweigern uns (siehe z.B. meine Alma Mater) oder wir bauen alle unsere eigenen Plattformen? Brauchen wir nun erst wieder eine Vielzahl verschiedener Plattformen um dann die Skaleneffekte wieder zu entdecken? Wird der deutsche MOOC-Plattform-Markt dann erst in vier Jahren wieder durch (re-)Konzentration bereinigt? Grundsätzlich finde ich es ja gut, wenn jeder sich jetzt erstmal ausprobiert. Wer weiß, eventuell kommen ja so auch innovative (Instructional) Design-Konzepte zustande ? …oder wenigstens schöne, neue Technologien.
P.S. diverse cMOOC-Prototypen lasse ich hier mal unberücksichtigt. Scheint ja auch eher etwas für Didaktik-Feinschmecker zu sein… 😉
Reshared post from +Mike Elgan
Why the Guardian’s ‘Matrix’ analogy fails.
Nothing much happens in the UK and the country has very little impact on the outside world.
At least, that’s the false belief you could come to if you never went to the UK and never learned anything about how the world works.
Likewise, if you never visited Google+ and didn’t learn how it really works, you could conclude that the network has “little visible engagement, pretty much no impact on the outside world,” as Guardian writerhas done in a misleading column recently.
There are two kinds of writers who comment on Google+’s “impact”: Those who use it and learn how massive its impact is and those who don’t use it and ignorantly conclude from their own non-use that nothing is going on.
Arthur, who hasn’t posted anything on Google+ for two years, makes the classic Arthur Spooner error, which I described here.
But that’s an old error hardly anyone is clueless enough to make anymore and it's not that interesting.
The second problem I have with Arthur’s post is the whole ‘Matrix’ analogy, which doesn't work.
His point is that Google+ isn’t a place you go, but rather like the Matrix is everywhere you go, it’s the synthetic world around us that exists not for our benefit but for the benefit of the machines, a.k.a. Google.
He’s referring, of course, to the fact that Google uses Google+ and the Google+ Sign-In to harvest signals from users, and that’s the whole point of the ubiquitous Google social layer.
Arthur’s is a colorful analogy, but a false and misleading one. Not only is Google+ unlike the Matrix, it’s the opposite of the Matrix.
The Matrix was created in order to pacify humans so their energy could be harvested to power the machine world. Every human was given a virtual reality life in exchange for being exploited by the machines.
The artificial world of the Matrix was stuck in the past. The world of Google is doing the opposite — driving forward at a rapid clip. Instead of giving humans a fake version of the old world, Google makes its living by giving humans a better world, one that didn’t exist before.
We can pay for and have this advancing technology, or we can not pay for it and not have it.
If we pay for it, there are three basic models: 1) payment for service; 2) tax and spend; and 3) advertiser supported service.
Advertiser-support for cloud services is morally superior to other means of monetization. The reason is that payment is voluntary and unevenly applied.
The vast majority of Google users don’t pay for it in any way. They are simply the beneficiaries of empowering free services that are paid for by other people.
A minority of wealthier users are paying for everything because we buy stuff and therefore advertisers pay Google to reach us.
This represents a massive transfer of wealth from rich to poor, whereby a small number of people — by simply being served with ads that hawk things we want to buy — pay for services that are completely free to anyone in the world with an Internet connection.
If Google charged, say, $20 per month to use all its services, the world’s poor would be left behind. No Google Search. No voice-based search for the blind or illiterate. No Google Books. No Google nothing.
That’s the alternative to advertising.
All those harvesting of signals simply drive better relevance in advertising — to show me ads for clothes and gadgets and services that I really want to know about, rather than advertising to me weight loss pills and tampons.
All that harvesting of signals has no other purpose than to do a better job of helping me get what I want, both in better services and better advertising. And in the getting, I pay for Google to empower a billion people with free services.
Does that sound like the Matrix to you?
By slamming the concept of the signal-enhanced contextual advertising model, Arthur is implying that there’s a better way. So I would like to ask Arthur directly which is the better model:
1. No improvements in cloud services because nobody pays for it.
2. Government taxation and bureaucracy creating cloud services that would be as bleeding edge as the post office.
3. Paid services, which would put the world's most powerful tools beyond the reach of the world's poor majority.
4. Irrelevant advertising that shows people random products and services they don’t want.
Arthur’s Matrix analogy is simply a bad one because it doesn't fit the facts.
And besides, unlike the Matrix, Google+ is optional.
You decide that ignorance is bliss, opt out and remain completely ignorant about it — like Arthur has done.
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Reshared post from +Daniel Treadwell
Google+Blog for WordPress 1.3
Google+Blog for WordPress is a plugin that allows you to import your Google+ Public posts (and their comments) as blog posts into your WordPress setup. There is a free version and a paid version ($10), both of which can be found at http://www.minimali.se/google+blog/ .
Paid users, please update by going to http://www.minimali.se/google+blog/YourTransactionId/ to download. Where 'YourTransactionId' is the number emailed to you.
Warning: This update will require settings to be re-entered, please make note of your current setup before upgrading.
– Different profile IDs can now be assigned to individual authors
– Community posts will now be imported
– Post History depth has been increased
– Option to move photos and videos above content
– CSS selector blocks for content, photo, video and article elements to allow custom styling
– A number of bugfixes
To update please deactivate and delete the existing plugin prior to installing this one.
Keep your suggestions coming as they are what guides the development of this plugin. Also be sure to log any bugs you have found with me. Updates will start to slow down a little now as the plugin becomes more stable but be sure to check my posts for the latest news regarding the plugin.
There is an explanation of each of the settings for the plugin in a prior post that can be found here: https://plus.google.com/103697821787469756035/posts/UvHumFMNbai
If you think you need a little more help with the plugin +Nancy Messieh of TheNextWeb wrote up a great post detailing the steps to go through to get things up and running. Check it out here: http://thenextweb.com/apps/2011/10/11/crosspost-your-google-posts-to-your-wordpress-blog-with-this-plugin/
If you are experiencing problems with the plugin not working at all, there can be conflicts with other plugins and themes, especially in relation to comments. Message me privately with these issues including the settings you are using as well as any errors you may be receiving and I will do my best to help you get it all up and running.
Thanks for the continued support.
Your reshares are appreciated.
The Google+ musings of Daniel Treadwell
Google+ Blog Concept – Daniel Treadwell. View your Google+ Posts in the form of a clean and simple blog. Also home of the Google+Blog WordPress plugin.
Post imported by Google+Blog for WordPress.